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Our world is becoming increasingly automated. Sales associates won't become obsolete but instead will have to adapt to fit into automated world.

5 min read

Where Does the Associate Fit in an Automated World?

We’ve all imagined it- a world where our demands are catered to by computers and robots so that a lot of the daily drudgery is taken care of by someone else. And taking a look at the pace at which things are advancing, it looks like our lives are...

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MIT neuroeconomists are able to show why reducing friction points in shopping increases the average transaction size and number of transactions made.

4 min read

Frictionless Shopping Increases Customer Spend

Remember the first time you watched Star Trek and saw items magically appear in the replicator on demand? The advent of mobile shopping, in-home...

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Retailers must understand their role in the consumer journey. Read here to learn how consumers make purchase decisions beyond simply price point.

4 min read

What Motivates Customers to Buy?

Customers are motivated by vastly different things. Don’t make yours motivated by price. If you had to describe recent decades as macro shopping...

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5 min read

7 Trends That Will Continue to Impact Retail in 2017

2016 has been one interesting year (to say the least). We’ve lost too many of our classic rock icons, we had one of the most divisive political races...

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4 min read

Retail Personalization in 2017: Exciting Times Ahead

Though the means of shopping may have changed radically, the emotional drivers surrounding it have not.

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The holiday season is called the Golden Quarter for a reason. Make the most of it by connecting sales associates with customers online.

2 min read

3 Ways to Leverage Sales Associates for the Holidays

The holiday season is arguably the busiest time of year for retailers – both in store and online. Last year, holiday sales grew to more than $626...

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4 min read

7 Ways to Encourage Webrooming

Picture this relatable scenario: While headed home late after a hectic week at work, Carol suddenly realizes that her friend’s birthday bash is THIS...

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At the heart of the retail renaissance is an exploration of what the role of brick and mortar locations will be in an increasingly digital economy.

5 min read

The Retail Storefront Renaissance

After waiting in line, you walk in to find a bustling, energetic space filled with people. You observe the crowd to include a mix of hip, young...

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2 min read

Harness the Power of Email Marketing with Salesfloor

(Written by Ben Rodier, Chief Client Officer at Salesfloor)

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Salesfloor’s 2016 Omnichannel Retail Associate Study

Salesfloor conducted this study to help retailers understand the gap in online and brick-and-mortar shopping experiences. There is a growing demand...

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