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Beauty

3 min read

How Beauty Retailers Deepen Customer Connections with AI, Data, & Personalization

The rise of AI has created a new era for the beauty industry. AI algorithms and machine learning make collecting and analyzing customer data easier...

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2 min read

3 Strategies for Local Beauty Associates to Guide & Educate Customers

Today, beauty shoppers are inundated with choices. New brands pop up daily across the makeup, skincare, haircare, fragrance and wellness...

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3 min read

4 Lessons Retailers Can Learn from Top Beauty Brands in 2023

The beauty industry is pushing the boundaries of retail. From innovative product development to enhanced customer experiences, today’s leading beauty...

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4 min read

How to Future Proof Your Beauty Brand with AI & Machine Learning

In 2023, the beauty industry is getting a glow-up. The rise of generative AI has created a new landscape— influencing product development,...

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7 min read

Why Beauty Companies Are Leading the Website Personalization Revolution

It has been called “The Uberization of Everything.” It’s an economic trend that has forced your products, fantastic as they may be, into sharing the...

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4 min read

4 Reasons Why Beauty Brands Should Invest in Tech in 2023

This year's hottest beauty trend is not TikTok's famous “sunburn blush” or “laminated brows.” Instead, brands are betting big on beauty tech.

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4 min read

The New Beauty Shopping Experience: How to Deliver What Customers Want in 2024

For many consumers, the pandemic was an opportunity to rethink their beauty routines. In the absence of schools, offices and social gatherings,...

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5 min read

Enhancing Sales & Service Through Clienteling: The Cos Bar Story

The last two years have presented the retail landscape with new challenges and opportunities to evolve. For those in the beauty industry—a space...

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3 min read

The New Beauty Retail Mindset

We don’t normally think about beauty retail and technology at the same time. That’s not because there’s no relationship; technology has helped...

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5 min read

Diversity & Inclusion in the Retail Workplace

If you’ve ever dabbled in the stock market you’ve likely been told to “diversify your portfolio” or given other similar advice. And you’d be right to...

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