Salesfloor’s 2016 Omnichannel Retail Associate Study

Salesfloor conducted this study to help retailers understand the gap in online and brick-and-mortar shopping experiences. There is a growing demand for improved sales and service from retailers, especially as more customers choose to research and make purchases online. With new technology being used both by shoppers and retailers themselves, brick-and-mortar stores are facing massive changes.

The study surveyed 500 North American consumers on their online and in-store retail shopping habits. The study asked questions across a variety of topics, including the impact of sales associates on the shopping experience.