The 4 Challenges of Unified Commerce (And How Retailers Can Overcome Them)
The pandemic forever changed how shoppers interact with brands. Today, consumers are digital-first and expect a seamless omnichannel experience.
Salesfloor conducted this study to help retailers understand the gap in online and brick-and-mortar shopping experiences. There is a growing demand for improved sales and service from retailers, especially as more customers choose to research and make purchases online. With new technology being used both by shoppers and retailers themselves, brick-and-mortar stores are facing massive changes.
The study surveyed 500 North American consumers on their online and in-store retail shopping habits. The study asked questions across a variety of topics, including the impact of sales associates on the shopping experience.
Review results in the infographic below and then download the entire study for an in-depth view.
The pandemic forever changed how shoppers interact with brands. Today, consumers are digital-first and expect a seamless omnichannel experience.
It is no secret that department stores have struggled over the last decade. The rise of ecommerce and evolving consumer demands put pressure on the...
We’re in the middle of engagement season, and wedding bells are ringing. Despite a record-breaking 2022, more couples are expected to get engaged in...