Tara Hunt

3 min read

Leverage Video & Increase Sales

Videos, and the immediate distribution of them through the internet has profoundly changed the way we live…and shop. We’re relying more and more on using video to help us discover and compare products we are looking to buy and retailers know it.

Read More

3 min read

Bridging the Online In-store Gap

When Amazon announced it was going to build brick and mortar concept grocery stores – Amazon Go – it made huge waves in the media.

Read More

3 min read

Tips to Combat the Holiday Labor Shortage

The holiday season is upon us, and the frenzied shoppers are already busting down the doors. With December quickly approaching, it will only get...

Read More
The key performance indicators that retailers should be measuring to find out how they are doing with talent and customer attention and retention.

3 min read

Retention, Talent & Marketing KPI's for Retail

In this article, we explore what KPIs you can use to evaluate your customer retention, talent attraction, and local marketing tactics.

Read More
When it comes to investing in growth, there are certain formulas that retailers can use to determine the highest and best use of their investment dollars.

3 min read

Important KPI’s to Track in Retail

With so many options available to retailers these days when it comes to investing in growth, it’s difficult to truly understand what will work. The...

Read More

2 min read

3 Things You Can Do to Avoid the Retail Apocalypse

Every day, there seem to be more announcements that retailers are in trouble or closing. Certainly, there are multiple reasons why retailers fail,...

Read More
The factors that form the collective mindset of each generation informs the way they behave in every aspect of life.

7 min read

How Each Generation Shops in 2020

From Baby Boomers to Generation Z, each generation has its own defining political and cultural traits that have characterized their coming-of-age and...

Read More
Mobile-first mentality has made online shopping far more user-friendly, but it is important to always keep the customer's preferences at top of mind.

4 min read

Mobile-First or Customer-First?

At the turning point of the smartphone era, a new UX strategy needed to be developed to suit the customer on-the-go. Working outward from a mobile to...

Read More
With 73% of consumers now shopping both online and in-store, retailers are on the move to adapt by adopting omnichannel retail solutions.

2 min read

3 Ways Omnichannel has Changed Clienteling

With 73% of consumers now shopping both online and in-store, retailers are on the move to adapt. Enter the omnichannel approach: an integrated...

Read More
Sephora is serving up life goals when it comes to customer experience excellence across all channels. Learn what they're doing right in this blog.

4 min read

6 Lessons We Can Learn from Sephora

Sephora is now the #1 specialty beauty retailer in the world, and it’s all due to how they’re different from your mom’s makeup buying experience....

Read More