Tara Hunt

Leverage Video & Increase Sales

Videos, and the immediate distribution of them through the internet has profoundly changed the way we live…and shop. We’re relying more and more on using video to help us discover and compare products we are looking to buy and retailers know it.

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Bridging the Online In-store Gap

When Amazon announced it was going to build brick and mortar concept grocery stores – Amazon Go – it made huge waves in the media.

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6 Tips for Attracting Last-Minute Holiday Shoppers

It’s the most wonderful time of the year. You’ve hung the festive garland up in your stores, you’ve got the Holiday music pumping, but you can’t help...

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Tips to Combat the Holiday Labor Shortage

The holiday season is upon us, and the frenzied shoppers are already busting down the doors. With December quickly approaching, it will only get...

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Retention, Talent & Marketing KPI's for Retail

In this article, we explore what KPIs you can use to evaluate your customer retention, talent attraction, and local marketing tactics.

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Important KPI’s to Track in Retail

With so many options available to retailers these days when it comes to investing in growth, it’s difficult to truly understand what will work. The...

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3 Things You Can Do to Avoid the Retail Apocalypse

Every day, there seem to be more announcements that retailers are in trouble or closing. Certainly, there are multiple reasons why retailers fail,...

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How Each Generation Shops in 2020

From Baby Boomers to Generation Z, each generation has its own defining political and cultural traits that have characterized their coming-of-age and...

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Mobile-First or Customer-First?

At the turning point of the smartphone era, a new UX strategy needed to be developed to suit the customer on-the-go. Working outward from a mobile to...

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3 Ways Omnichannel has Changed Clienteling

With 73% of consumers now shopping both online and in-store, retailers are on the move to adapt. Enter the omnichannel approach: an integrated...

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