Tara Hunt

3 min read

Creating a Customer Community for your Brand

Some of the most coveted brands in the world all have one thing in common: they have active, dedicated communities that help spread the word about the brand in an organic, authentic way. Lesser brands try to chase this success by trying to find...

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3 min read

5 Ways to Take Customer Experience to the Next Level

We live in a world of convenience, where almost anything is available at the click of a button. We’ve gotten so used to this behavior, in fact, that...

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Large retailers can improve their relatability to consumers by leveraging sales associates to make messaging and marketing relevant on a local level.

5 min read

How Large Retailers Can Localize Their Marketing

We often think of the retail juggernauts as having a huge advantage over smaller, more local retailers. From big budgets and brand recognition to...

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Here are 5 examples of retailers harnessing data to provide customer experience excellence online.

3 min read

How Retailers are Using Data to Improve CX

Data data data. Seems like everywhere you turn these days, it’s being thrown around as the answer to all of your woes, but when you dig deeper, it’s...

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4 min read

7 Ways to Recruit Great Salespeople

Our economy is shifting from a manufacturing based one to a services based one, and that means those who understand customer service models are bound...

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Showrooming is an increasingly common occurence that is hurting sales and making it difficult to justify keeping brick and mortar locations open.

4 min read

5 Ways to Curb Showrooming

It seems like every day, there is more news about the demise of retail stores in America. Some of America’s stalwarts are faltering under what’s...

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3 min read

Endless Aisles: Limitless Options

My veterinarian has a tiny showroom area with barely enough room for more than a couple of patients to wait for their appointments, let alone hold...

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How to Compete with Amazon

3 min read

How to Compete With Amazon

Most people who shop online have bought something from Amazon. It’s a site that has everything from Oprah’s favorite books to canisters of elemental...

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Photographer: Bettmann/Getty Images

6 min read

Retail Associates Through the Decades

If you’ve ever seen the television show Mr Selfridge you know that retail used to be an entirely different business than it is today. Harry Selfridge...

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Our world is becoming increasingly automated. Sales associates won't become obsolete but instead will have to adapt to fit into automated world.

5 min read

Where Does the Associate Fit in an Automated World?

We’ve all imagined it- a world where our demands are catered to by computers and robots so that a lot of the daily drudgery is taken care of by...

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