Tara Hunt

MIT neuroeconomists are able to show why reducing friction points in shopping increases the average transaction size and number of transactions made.

4 min read

Frictionless Shopping Increases Customer Spend

Remember the first time you watched Star Trek and saw items magically appear in the replicator on demand? The advent of mobile shopping, in-home on-demand buttons, and on-demand replenishment services like those offered by Amazon Go is making that...

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Retailers must understand their role in the consumer journey. Read here to learn how consumers make purchase decisions beyond simply price point.

4 min read

What Motivates Customers to Buy?

Customers are motivated by vastly different things. Don’t make yours motivated by price. If you had to describe recent decades as macro shopping...

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5 min read

7 Trends That Will Continue to Impact Retail in 2017

2016 has been one interesting year (to say the least). We’ve lost too many of our classic rock icons, we had one of the most divisive political races...

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4 min read

Retail Personalization in 2017: Exciting Times Ahead

Though the means of shopping may have changed radically, the emotional drivers surrounding it have not.

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4 min read

7 Ways to Encourage Webrooming

Picture this relatable scenario: While headed home late after a hectic week at work, Carol suddenly realizes that her friend’s birthday bash is THIS...

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At the heart of the retail renaissance is an exploration of what the role of brick and mortar locations will be in an increasingly digital economy.

5 min read

The Retail Storefront Renaissance

After waiting in line, you walk in to find a bustling, energetic space filled with people. You observe the crowd to include a mix of hip, young...

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Customers expect the same level of service across all mediums and channels. Learn how to maintain continuity to create the ultimate consumer experience!

2 min read

Forget Omnichannel, Think Omnipresence

Customers could care less about your omnichannel efforts, they just want consistency across mediums.

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Bots are increasingly being used as a way for consumers to connect with businesses online. How is this achieved and what does this mean for retailers?

3 min read

What do Bots Mean for Retailers?

Over the past year, multiple messenger bots have launched, but does that spell the end of human interaction in retail? Not likely.

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