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Buying Habits (4)

Online shoppers can text, e-mail, live chat or video call with their local store associate, bringing the in-store experience to online customers.

2 min read

Salesfloor Helps Stores Bridge the Online Shopping Gap

Salesfloor's new bundle provides retailers with essential functionalities to serve online customers with live voice and video chat, text messaging,...

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Understanding the path to purchase is important in designing customer experiences that drive sales and generate loyalty.

3 min read

3 Important Customer Journeys Retailers Should Understand

As the variety of touchpoints in the retail world continue to grow in number, the customer journey as well continues to grow into an increasingly...

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Successful retailers nowadays know that social commerce is anything but a passive exercise. Connect associates with customers intuitively through chat.

3 min read

WeChat, Weibo, & Social Commerce Strategy

Successful retailers nowadays know that social commerce is anything but a passive exercise. It’s no longer enough to post a marketing asset or two on...

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Salesfloor won it all at the Salesforce Commerce Cloud #DemoJam!

Watch: Salesforce Demo Jam

Salesfloor won it all at the Salesforce Commerce Cloud #DemoJam! With only 3 minutes to pitch our product, we went up against the likes of Dynamic...

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Learn about how customer behaviour is changing in the “The Evolving Customer” webinar moderated by Nicole Leinbach Reyhle, Retail Minded’s Publisher.

The Evolving Customer

Watch “The Evolving Customer” webinar moderated by Nicole Leinbach Reyhle, Retail Minded’s Publisher. Hear from Salesfloor’s CEO, Oscar Sachs who...

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3 min read

Bridging the Online In-store Gap

When Amazon announced it was going to build brick and mortar concept grocery stores – Amazon Go – it made huge waves in the media.

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When it comes to investing in growth, there are certain formulas that retailers can use to determine the highest and best use of their investment dollars.

3 min read

Important KPI’s to Track in Retail

With so many options available to retailers these days when it comes to investing in growth, it’s difficult to truly understand what will work. The...

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The factors that form the collective mindset of each generation informs the way they behave in every aspect of life.

7 min read

How Each Generation Shops in 2020

From Baby Boomers to Generation Z, each generation has its own defining political and cultural traits that have characterized their coming-of-age and...

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Mobile-first mentality has made online shopping far more user-friendly, but it is important to always keep the customer's preferences at top of mind.

4 min read

Mobile-First or Customer-First?

At the turning point of the smartphone era, a new UX strategy needed to be developed to suit the customer on-the-go. Working outward from a mobile to...

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Sephora is serving up life goals when it comes to customer experience excellence across all channels. Learn what they're doing right in this blog.

4 min read

6 Lessons We Can Learn from Sephora

Sephora is now the #1 specialty beauty retailer in the world, and it’s all due to how they’re different from your mom’s makeup buying experience....

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