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Retail (8)

Large retailers can improve their relatability to consumers by leveraging sales associates to make messaging and marketing relevant on a local level.

5 min read

How Large Retailers Can Localize Their Marketing

We often think of the retail juggernauts as having a huge advantage over smaller, more local retailers. From big budgets and brand recognition to...

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Here are 5 examples of retailers harnessing data to provide customer experience excellence online.

3 min read

How Retailers are Using Data to Improve CX

Data data data. Seems like everywhere you turn these days, it’s being thrown around as the answer to all of your woes, but when you dig deeper, it’s...

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Showrooming is an increasingly common occurence that is hurting sales and making it difficult to justify keeping brick and mortar locations open.

4 min read

5 Ways to Curb Showrooming

It seems like every day, there is more news about the demise of retail stores in America. Some of America’s stalwarts are faltering under what’s...

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3 min read

Endless Aisles: Limitless Options

My veterinarian has a tiny showroom area with barely enough room for more than a couple of patients to wait for their appointments, let alone hold...

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How to Compete with Amazon

3 min read

How to Compete With Amazon

Most people who shop online have bought something from Amazon. It’s a site that has everything from Oprah’s favorite books to canisters of elemental...

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Photographer: Bettmann/Getty Images

6 min read

Retail Associates Through the Decades

If you’ve ever seen the television show Mr Selfridge you know that retail used to be an entirely different business than it is today. Harry Selfridge...

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MIT neuroeconomists are able to show why reducing friction points in shopping increases the average transaction size and number of transactions made.

4 min read

Frictionless Shopping Increases Customer Spend

Remember the first time you watched Star Trek and saw items magically appear in the replicator on demand? The advent of mobile shopping, in-home...

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Retailers must understand their role in the consumer journey. Read here to learn how consumers make purchase decisions beyond simply price point.

4 min read

What Motivates Customers to Buy?

Customers are motivated by vastly different things. Don’t make yours motivated by price. If you had to describe recent decades as macro shopping...

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4 min read

Retail Personalization in 2017: Exciting Times Ahead

Though the means of shopping may have changed radically, the emotional drivers surrounding it have not.

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The holiday season is called the Golden Quarter for a reason. Make the most of it by connecting sales associates with customers online.

2 min read

3 Ways to Leverage Sales Associates for the Holidays

The holiday season is arguably the busiest time of year for retailers – both in store and online. Last year, holiday sales grew to more than $626...

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