David Campbell

David Campbell is a freelance writer and technology enthusiast passionate about the intersection between technologies, businesses, and people.

Recreating the Department Store Experience Online

Department stores are in a class all their own when it comes to retail, offering a unique shopping experience. Part of this comes from the sheer size and breadth of scope that department stores offer; no other class of retailer features customers...

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3 Ways to Create Consistently Exceptional Shopping Experiences

Human beings are a dichotomous bunch. We seek out what’s new and fresh in the world, waiting for the next big hit song, the latest instalment of a...

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Drive Sales with Product Usage Data

The onset of the digital age has transformed customers’ expectations when it comes to the shopping experience. Amazon’s famous one-day prime delivery...

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It's Time to Remake the Rule of Seven for the Digital Age

For almost a century now one of the main maxims of marketing has been the famous “Rule of Seven.” It almost sounds like a movie title, which is...

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The Importance of Localization and Relationship Building in the Sports World

Roaring crowds. Anxious silences. Making that perfect pass or the shared tension of a match point. These are just some of the experiences that...

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How the Pandemic Changed the Game For Sporting Goods Retailers

For many people, the morning workout is their favorite part of the day. It can wake both the body and the brain better than a cup of coffee.

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Sports Retail: Cooperation Before Competition?

Human beings are an inherently competitive crowd. We compete in pretty much everything we do. As individuals, we don’t just compete for the promotion...

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Getting on Track with Sporting Goods Trends

We know that the pandemic has been rocket fuel propelling the digital acceleration into warp speed. We have previously written about other trends...

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Luxury in 2022: Rethinking Resales

When it comes to luxury items, there has been a historic stigma of pre-ownership. Although cultural attitudes change over time, it’s safe to say that...

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