The 4 Challenges of Unified Commerce (And How Retailers Can Overcome Them)
The pandemic forever changed how shoppers interact with brands. Today, consumers are digital-first and expect a seamless omnichannel experience.
Thanksgiving boasts many bells and whistles all on its own, but retailers know that the real event trails closely behind turkey day. If you haven’t yet devised a plan for your store, it’s not too late to take advantage of the incredible opportunity that the holiday shopping season offers your business, starting with Black Friday Cyber Monday (BFCM). This year, Black Friday e-commerce alone is projected to increase by 15.31% year-over-year to $5.80 billion. To put that into perspective, later this month, Black Friday is poised to kick off a shopping season responsible for 30% of all sales for the entire year.
Here are a few tips to help you make the very most of the shopping madness that famously characterizes the holiday shopping season.
First, have an e-commerce strategy that includes something similar to what Blenders Eyewear did last year. FYI, they multiplied their Black Friday e-commerce sales and holiday revenue by 10, and are expected to quadruple it this year:
Second, deliver an extra dose of customer service excellence both on and offline:
The bottom line is that while big sales require big promo, the big pay-off extends far beyond the scope of the sale, and even beyond the scope of the holiday season. When done right, your holiday buzz will serve to raise your store’s profile, both on and offline, creating a long-term stir around your brand that will survive so long as you keep up with CX-focused, associate-driven, omnichannel strategies.
So beyond trying to simply capture a share of sales in the weeks before Christmas, for example, create and advertise in this way for every major shopping event of the year using the above tactics. You and your team of associates can learn so much from these busiest of shopping days, which can in turn help boost ROI year-round.
Investing in tools that help sales associates to deliver the excellent customer service that turns holiday shoppers into brand loyal customers is an investment in the long term success of your business. Ensuring your sales associates can assist customers wherever they are shopping-- be it online, in-store, or both- expands sales opportunities and enhances brand perception which turns loyal customers into brand ambassadors. And isn't that the ultimate goal?
Talk to Salesfloor and let us help you equip your sales associates-- and your brand-- for omnichannel success.
The pandemic forever changed how shoppers interact with brands. Today, consumers are digital-first and expect a seamless omnichannel experience.
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