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5 min read

Enhancing Sales & Service Through Clienteling: The Cos Bar Story

The last two years have presented the retail landscape with new challenges and opportunities to evolve. For those in the beauty industry—a space built on one-to-one, individualized needs—deep personalization has come to be expected across all...

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3 min read

How to Turn Your Store Locator Into a Modern, Multi-Experience Journey

Is your retail store stuck in the 1980’s? If you’re not currently utilizing your store locator as a tool for driving sales, the simple answer is—yes....

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3 min read

Recreating the Department Store Experience Online

Department stores are in a class all their own when it comes to retail, offering a unique shopping experience. Part of this comes from the sheer size...

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3 min read

3 Ways to Create Consistently Exceptional Shopping Experiences

Human beings are a dichotomous bunch. We seek out what’s new and fresh in the world, waiting for the next big hit song, the latest instalment of a...

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3 min read

Drive Sales with Product Usage Data

The onset of the digital age has transformed customers’ expectations when it comes to the shopping experience. Amazon’s famous one-day prime delivery...

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4 min read

It's Time to Remake the Rule of Seven for the Digital Age

For almost a century now one of the main maxims of marketing has been the famous “Rule of Seven.” It almost sounds like a movie title, which is...

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5 min read

The Importance of Localization and Relationship Building in the Sports World

Roaring crowds. Anxious silences. Making that perfect pass or the shared tension of a match point. These are just some of the experiences that...

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3 min read

How the Pandemic Changed the Game For Sporting Goods Retailers

For many people, the morning workout is their favorite part of the day. It can wake both the body and the brain better than a cup of coffee.

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3 min read

Sports Retail: Cooperation Before Competition?

Human beings are an inherently competitive crowd. We compete in pretty much everything we do. As individuals, we don’t just compete for the promotion...

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3 min read

Getting on Track with Sporting Goods Trends

We know that the pandemic has been rocket fuel propelling the digital acceleration into warp speed. We have previously written about other trends...

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