Megan Honan

3 min read

5 Ways Apparel Brands Can Create Loyalty with Gen Z Shoppers

Clear the aisles, millennials. The next generation is revolutionizing the retail landscape.

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3 min read

4 Lessons Retailers Can Learn from Top Beauty Brands in 2023

The beauty industry is pushing the boundaries of retail. From innovative product development to enhanced customer experiences, today’s leading beauty...

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3 min read

4 Digital Strategies for Luxury Jewelry Brands in 2024

The last three years have created a new paradigm for luxury jewelry retailers. Before the pandemic, only 13% of jewelry sales were online. By 2025,...

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4 min read

How to Future Proof Your Beauty Brand with AI & Machine Learning

In 2023, the beauty industry is getting a glow-up. The rise of generative AI has created a new landscape— influencing product development,...

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3 min read

The Future of Chatbots: 3 Ways ChatGPT is Transforming Retail

When OpenAI introduced ChatGPT in late November, it captured the world’s attention. By January 2023, the platform had over 100 million monthly...

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7 min read

Why Beauty Companies Are Leading the Website Personalization Revolution

It has been called “The Uberization of Everything.” It’s an economic trend that has forced your products, fantastic as they may be, into sharing the...

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5 min read

The Power of Personalization: 7 Tactics for Retail Website Engagement

It happens to all of us in digital marketing, but nobody wants to admit it, so we’ll go first…

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3 min read

The 4 Challenges of Unified Commerce (And How Retailers Can Overcome Them)

The pandemic forever changed how shoppers interact with brands. Today, consumers are digital-first and expect a seamless omnichannel experience.

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3 min read

How Department Stores Can Bring the Luxury Experience Online & Future-Proof Their Business

It is no secret that department stores have struggled over the last decade. The rise of ecommerce and evolving consumer demands put pressure on the...

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4 min read

3 Engagement Ring Trends to Watch in 2023 [+ How to Drive the Buying Journey]

We’re in the middle of engagement season, and wedding bells are ringing. Despite a record-breaking 2022, more couples are expected to get engaged in...

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