2 min read

E-Commerce Drives Black Friday Sales

Featured Image

Salesfloor's most recent data story illustrates record-breaking online sales, and predicts a positive outlook for retailers.

MONTREAL, QC – Salesfloor, a mobile application designed for store associates, today announced its holiday outlook following sky-high sales for Black Friday and Cyber Monday. Results include data from the U.S. Thanksgiving weekend, starting November 23, through November 27. During this time period, Salesfloor retailers saw a 28 percent year-over-year increase in average total sales. Salesfloor’s platform is used by retailers including Saks Fifth Avenue, Ann Taylor, Bloomingdale’s, Lord & Taylor and more.

“Salesfloor’s Black Friday and Cyber Monday data proves that retailers who are evolving to meet the needs of omnichannel shoppers are seeing positive pre-holiday results,” said Oscar Sachs, co-founder and CEO of Salesfloor. “By empowering associates to connect with shoppers across channels and create a personalized relationship, shoppers are more inclined to turn to their trusted associate or store in times when they have access to various deals at multiple retailers.”

In 2017, American shoppers spent $5 billion in 24 hours, marking a 16.9 percent increase in dollars spent online compared to Black Friday in 2016. Additionally, according to Adobe, Cyber Monday was the largest-ever single day of online sales in the U.S. Over 10,000 retail associates used the Salesfloor platform to serve customers online through chat, marketing and connect tools, achieving unprecedented results during the initial holiday period, including:

1. Increased conversions and sales:

  • 48 percent year-over-year increase in online conversion rates.
  • 28 percent year-over-year increase in average total sales.
  • 13 percent year-over-year increase in sales per average user.
  • 7 percent year-over-year increase in average order value.

2. New customer acquisitions

  • New customer acquisitions increased by 264 percent.
  • For every $100 spent online via Salesfloor, retailers are able to attribute $68 purchased in a brick-and-mortar location.

3. Growth in shopper requests for help from online associates

Number of requests grew by 31 percent year-over-year per user.

In December 2017, the company will release its study exploring what modern shoppers expect from associates in an omnichannel shopping experience, and their preferred communication methods. Retailers use Salesfloor to empower their sales associates to become “omnichannel associates” and market directly to local shoppers, so they can provide more personalized service online and in-store.

For more information about Salesfloor, visit www.salesfloor.net.


Founded in 2013 by Oscar Sachs and Ben Rodier, Salesfloor was created to address the significant void in service that shoppers experience when using a retailer’s website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or local sales associate, and benefit from the same high-quality experience online as they receive in store. Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists. Retailers currently using Salesfloor’s platform include Saks Fifth Avenue, Toys “R” Us, Lord & Taylor, Bloomingdale’s, Harry Rosen, Kiehl’s and more.

Download "State of Apparel"

4 Lessons Retailers Can Learn from Top Beauty Brands in 2023

4 Lessons Retailers Can Learn from Top Beauty Brands in 2023

The beauty industry is pushing the boundaries of retail. From innovative product development to enhanced customer experiences, today’s leading beauty...

Read More
4 Digital Strategies for Luxury Jewelry Brands in 2023

4 Digital Strategies for Luxury Jewelry Brands in 2023

The last three years have created a new paradigm for luxury jewelry retailers. Before the pandemic, only 13% of jewelry sales were online. By 2025,...

Read More
How to Future Proof Your Beauty Brand with AI & Machine Learning

How to Future Proof Your Beauty Brand with AI & Machine Learning

In 2023, the beauty industry is getting a glow-up. The rise of generative AI has created a new landscape— influencing product development,...

Read More