1 min read

Listen: Brick and Mortar Reborn Podcast

Featured Image

Some of the best in-store experiences start online. In this episode of Brick & Motor Reborn with Bobby Marhamat, Oscar Sachs highlights how enterprise retailers who are looking to differentiate their online experience use virtual selling to successfully drive digital customers to the store. In the past associates have been responsible for in-store traffic.

However, technology has allowed retailers to leverage associates’ product expertise, serve customers online and in-store and boost e-commerce sales. Thus, virtual selling has created a bridge between online and in-store sales experience.

Store associates differentiate the online experience for shoppers and provide a seamless sales experience from online to in-store. Oscar highlights the two main objectives Salesfloor solves:

  • How to leverage store associates to differentiate the online experience?
  • How to leverage product experts to serve local online customers so that they can start their customer journey online and finish in-store?

He goes on to mention how store associates should not be limited by store inventory and must be able to review endless aisle catalogs to be able to place an order for the product from various locations in-store.

Listen to the full podcast here:

 

Podcasts:

 

5 Tips to Elevate Your In-Store Experience in 2023

Despite the acceleration of ecommerce, physical stores continue to be an essential channel for retailers in 2023. Today, 85% of all retail sales occur

Read More

Three Reasons Retailers Should Invest in Technology During a Recession

Over the last three years, retailers have battled economic uncertainty. Record-high inflation, global conflicts and the impact of the pandemic have...

Read More

3 Ways To Encourage Customer Loyalty During an Economic Downturn

For retailers, 2022 has been a tumultuous year. Record high inflation, continued supply chain issues and the war in Ukraine have contributed to an...

Read More