Why Beauty Companies Are Leading the Website Personalization Revolution
It has been called “The Uberization of Everything.” It’s an economic trend that has forced your products, fantastic as they may be, into sharing the...
Some of the best in-store experiences start online. In this episode of Brick & Motor Reborn with Bobby Marhamat, Oscar Sachs highlights how enterprise retailers who are looking to differentiate their online experience use virtual selling to successfully drive digital customers to the store. In the past associates have been responsible for in-store traffic.
However, technology has allowed retailers to leverage associates’ product expertise, serve customers online and in-store and boost e-commerce sales. Thus, virtual selling has created a bridge between online and in-store sales experience.
Store associates differentiate the online experience for shoppers and provide a seamless sales experience from online to in-store. Oscar highlights the two main objectives Salesfloor solves:
He goes on to mention how store associates should not be limited by store inventory and must be able to review endless aisle catalogs to be able to place an order for the product from various locations in-store.
Podcasts:
It has been called “The Uberization of Everything.” It’s an economic trend that has forced your products, fantastic as they may be, into sharing the...
It happens to all of us in digital marketing, but nobody wants to admit it, so we’ll go first…
The pandemic forever changed how shoppers interact with brands. Today, consumers are digital-first and expect a seamless omnichannel experience.