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Fine Jewelry Brands  Personalize Customer Experiences with Salesfloor

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New mobile clienteling and virtual selling capabilities rolled out to Ben Bridge Jeweler and its owned & operated Pandora stores across the U.S. and Canada.

New York – December 8, 2020 –  Salesfloor, the industry-leading mobile clienteling and virtual selling platform designed for store associates, today announced partnerships with Ben Bridge Jeweler as well as Pandora stores owned and operated by Ben Bridge Jeweler. The fine jewellery retailers are leveraging Salesfloor’s omnichannel solutions, enabling their Personal Jewellers to bridge online-offline sales channels and deliver a personalized shopping experience for customers.

The company operates more than 70 locations between Ben Bridge Jeweler retail stores and Pandora concept stores. The two jewellers are utilizing Salesfloor’s clienteling and virtual selling features, which includes video chat, appointment setting, live chat, email, text messaging, associate storefronts and customer insights. With the click of a button, online shoppers can now connect with or request virtual or in-store appointments with their local Personal Jeweler. Three hundred Personal Jewellers at Ben Bridge and Pandora stores across North America will be leveraging the Salesfloor platform.

“With over a century of experience as a Personal Jeweler, the Ben Bridge team cherishes its role in celebrating milestones both big and small,” commented Lisa Bridge, president and CEO at Ben Bridge Jeweler. “Everything we do is focused on delivering beautiful, highly curated jewellery and an exceptional experience for our customers. With Salesfloor, we’re able to expand that experience with the ability to connect with customers in an intuitive and thoughtful approach – anywhere, anytime.”

With over 45,000 store associates using Salesfloor, platform data from Q3 showed the average associate served close to 100 customers online per week, a number expected to rise in Q4. Salesfloor partners are overhauling digital strategies to implement omnichannel and re-create the in-store experience virtually and at scale in 2020. Jewellers shifted sentiment on e-commerce solutions from nice to have, to fully activating these technologies to compete in the new retail environment.

“Retailers are accelerating their digital transformation timelines this year by providing their store associates with the technology to meet customers where they are – which now means both online and in-person,” said Oscar Sachs, CEO of Salesfloor. “We’re excited to partner with Ben Bridge and their Pandora operated stores in time for their busy season. We’ve equipped their Personal Jewellers with the necessary tools to engage with customers remotely and answer their jewellry question in real-time on digital channels.”

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